Telegraph ads get fashionable

Following the launch of its new look this week, the Telegraph Group is launching a major ad campaign backing the fashion and style sections of The Sunday and Daily Telegraph newspapers.

The campaign will run across TV, radio, print, direct mail and internet microsites, and will coincide with a fashion-related promotion on Saturday, September 23, and a London Fashion Week Special in The Sunday Telegraph Magazine on Sunday, September 24.

J Walter Thompson created the campaign, which kicks off with a 30-second execution on September 13. The following week, the ad will include details of the promotion.

Mark Dixon, marketing director for The Telegraph Group, commented: "Fashion is a key area for both the Daily Telegraph and The Sunday Telegraph. Through the fashion and style pages we are able to offer our readers the most comprehensive and stylish package."