Telegraph appoints Keogh to boost digital revenues

The Telegraph Group has appointed Pettrina Keogh, digital strategist at Times Online, as head of online commercial development and has moved to expand its online advertising. Keogh reports to Ken Breen, print and online sales director.

She is joined by David Hill, from Manchester-based Medialink, who will be online regional manager with a brief to develop the Manchester, Scotland and Birmingham markets.

Louise McDowell, online sales rep at The Times, joins as online sales executive. Both Hill and McDowell will report to Gary Cole, head of online sales.

Ken Breen, print and online sales director, explained that the online division's remit is to offer clients more tailored advertising packages from the newspaper's website portfolio. He said: "We want to make the online team more integrated, with a view to drawing the display and online teams closer together in the long run."

This is the first structural change Breen has made since his role expanded in April to encompass online. Previously internet sales had come under the remit of Annelies van den Belt, new media director.

Breen's promotion followed The Daily Telegraph's restructure of its online department in March. A raft of positions were created, with Julian Sambles becoming head of online operations and Sonia Sudhakar named head of online marketing.

Chris Lloyd was appointed as head of business development and Eleanor Barlow stepped into the role of digital planning manager.


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