Telegraph to attract young women with six-part promotion

The Daily Telegraph and J. Walter Thompson’s Brand Dating have created a six-part promotion targeting young women.

The Daily Telegraph and J. Walter Thompson’s Brand Dating have

created a six-part promotion targeting young women.



The below-the-line promotions arm of JWT has lined up six clients for

promotion in the paper.



The first part of the More For Me promotional series launched on 15 July

in the Telegraph Magazine. It will run for one week.



Readers are offered the chance to claim a 20 per cent discount on hair

and beauty treatments at Regis salons nationwide. A free jar of Martha

Hill Evening Primrose Nourishing Cream and two Dermalogica skincare

treatments are also on offer.



The Telegraph is advertising the promotion with a tip-on card in this

month’s Marie Claire and 100,000 direct mailshots.



Further promotions will feature more Brand Dating clients in travel,

fashion, interiors, beauty and health.



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