The Daily Telegraph and J. Walter Thompson’s Brand Dating have
created a six-part promotion targeting young women.
The below-the-line promotions arm of JWT has lined up six clients for
promotion in the paper.
The first part of the More For Me promotional series launched on 15 July
in the Telegraph Magazine. It will run for one week.
Readers are offered the chance to claim a 20 per cent discount on hair
and beauty treatments at Regis salons nationwide. A free jar of Martha
Hill Evening Primrose Nourishing Cream and two Dermalogica skincare
treatments are also on offer.
The Telegraph is advertising the promotion with a tip-on card in this
month’s Marie Claire and 100,000 direct mailshots.
Further promotions will feature more Brand Dating clients in travel,
fashion, interiors, beauty and health.