Telegraph culls two senior executives from sales team

Telegraph Media Group is cutting back on its commercial operation, which has resulted in the departure of two of its most senior ad executives.

Ken Breen, the sales director for newspapers and online, and Sarah Newton, the director of the creative solutions division Telegraph Create, are leaving the Telegraph as it seeks to streamline its advertising team.

Breen and Newton will not be directly replaced, but their duties will be taken on by other members of the Telegraph's commercial team, including the trading director, Jim Freeman.

Breen, who has been at the Telegraph for ten years, was promoted to the role of sales director across a newly combined newspaper and online team two years ago.

Under the executive director, Dave King, the Telegraph then refined this structure by launching nine multimedia hubs, each with a focus on different clients and agencies. It was Breen's responsibility to make sure that this structure delivered on a day-to-day basis.

Newton headed up the Telegraph Create team, which had created bespoke campaigns for advertisers including Virgin Atlantic, Toyota and Renault. In addition, she had taken on extra responsibility for Telegraph-branded conferences and exhibitions.

As part of this restructure, the Telegraph has promoted Chris Ricketts, Alex Blaikley and Mark Shuttleworth to the new positions of agency sales managers.

The company has also hired Guy Phillips, a former Evening Standard employee, as an agency sales manager.