The Telegraph has teamed up with Barclays in a joint promotion that
will net the paper pounds 150,000 of sponsorship money for The Sunday
Telegraph’s new @chieve e-commerce section.
Edited by Sunday Telegraph City editor Neil Bennett, the two-page
@chieve section launched this week in the paper’s business section,
which was a record 34 pages long.
@chieve will also appear on the Electronic Telegraph from 6 March,
complete with Barclays banner advertising. The section features news and
analysis of dotcoms and interviews with the key players. Bennett hopes
to grow it into a standalone section supported by related
The Telegraph has agreed to support Barclay’s embryonic @chievement 2000
e-commerce awards. Advertising will run in both The Daily and Sunday
Telegraph as well as Electronic Telegraph for 11 weeks until the awards
entry deadline on 14 May.
The judging panel will include Bennett and Electronic Telegraph
publisher Danny Meadows-Klue.
The winners will be announced in a dedicated @chieve feature on 2 July
and prizes will be presented at a lunch on July 13. There are three
categories: small businesses, medium-sized companies and large
The deal is another coup for The Telegraph’s commercial development
team, which is headed by Helen Slater. Barclays approached the newspaper
publisher at the time when the e-commerce page was first being
discussed. The team then put together the creative package to fit the
requirements of both parties.
Slater said: ’Barclays is pioneering online banking for business and is
therefore an ideal partner for the Telegraph, which is a pioneer in
Barclays’ spokesman Andrew Routledge said: ’This partnership provides an
ideal platform that will enable us to explore the growing fascination