Telegraph to launch Obama book offer around inauguration

LONDON - The Daily Telegraph is planning to mark Barack Obama's inauguration as President by offering free copies of his most recent book The Audacity of Hope.

Obama: The Audacity of Hope
Obama: The Audacity of Hope

The title will be available free as a bogof when ordering Obama’s previous book Dreams From My Father. The offer does not include postage.

Other titles to be available as part of the offer include Change We Can Believe In, a series of speeches from his presidential campaign, and an autobiography of Martin Luther King.

The promotion was created by Cocktail Marketing, which is also set to launch a Valentines Day promotion with restaurant chain La Tasca to promote the upcoming Woody Allen film Vicky Cristina Barcelona.

The partnership campaign is available across La Tasca’s 75 restaurants and offers a prize draw to win a holiday for two in Barcelona. The competition is open to couples reserving a table for Valentine’s Day.

Marketing support includes posters in the restaurant promoting both the film and the offer. Vicky Cristina Barcelona launches in the UK on 6 February.

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