Telegraph launches ad campaign for First World War giveaway

LONDON - The Telegraph is running a ‘Remembrance Day' radio and TV ad campaign to promote its ‘World War 1 in Colour' DVD series giveaway through its daily and Sunday editions, which starts tomorrow.

The DVD series, narrated by Kenneth Brannagh, tells the story of the First World War as it was seen by those who fought it. The colour of the images has been enhanced by computer-aided technology.

The radio campaign, which will run on Classic FM and The Jazz from tomorrow until early next week, features powerful war imagery and includes readings from war poems against a soundtrack of Vaughn Williams' 'Enigma'.

The TV spots start today and continue into next week. They run for 10 seconds and 30 seconds, and will feature the DVD offer and information regarding how colour was used to bring World War One to life.

Alistair Burton, media planner at Universal McCann, who brokered the campaign, said: "The Telegraph DVD showcases previously unseen footage that brings to life incredible scenes from the First World War with amazing colour images."