Telegraph Media Group rebrands online to consolidate platforms

The Telegraph Media Group (TMG) has rebranded its Telegraph.co.uk site as The Telegraph to create a consistent brand across its digital platforms.

The Telegraph: website relaunched
The Telegraph: website relaunched

Coinciding with the rebrand, an in-house team has redesigned the site. Pictures, video and graphics have been given more prominence to make them more compelling for readers.

Journalists will now have their own pages and each section of the website will contain more editorial content.

The Telegraph site now has new colours to match those on The Daily Telegraph and The Sunday Telegraph print editions. The umbrella brand will be extended to the Telegraph’s mobile site, apps and iPad products.

The name change of the sites will not extend to newspaper titles however.

Edward Roussel, digital editor, TMG said the changes were a reflection of the Telegraph’s commitment to digital media.

The move follows TMG's launch of a dedicated fashion and beauty website in September.

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