The Telegraph has partnered with Amazon for the launch of the Echo Show

The Telegraph has worked with Amazon to craft a daily news flash briefing specially for the Echo Show which launches today.

The new flash briefing is a significant step up from The Telegraph's existing flash briefing.

"Our original flash briefing, like many others, used text to voice. But for the Echo Show we're recording in our video studios here at The Telegraph and making bespoke briefings using both video and audio. This will apply to the traditional flash briefing too," Chris Taylor, chief information officer, The Telegraph, said

All content is created specifically for the Echo Show with original stories customised and optimised, for the device. The bulletins are regularly updated with each focusing on five key stories selected especially to be of interest to the Telegraph audience, drawing heavily on the insight and expertise of the title's staff of writers and columnists.

Taylor added that the title has always been very keen to explore new ways of getting its journalism in front of people. "Whether it's new third-party platforms or new paradigms like the voice-audio experience."

Fabrice Rousseau, director, Amazon Alexa commented that The Telegraph's audio briefing has proven very popular. "The addition of video for Echo Show will enable customers to get rich news content from a highly reputable and trustworthy brand—just by asking."

The Telegraph was unable to share user figures for its flash briefing. 

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content