Telegraph pips Guardian to number one online spot

LONDON - Telegraph.co.uk has overtaken Guardian.co.uk as the UK's most popular newspaper website as its unique users jumped by almost 10% in April to reach 18.65m, according to the latest ABCe results.

Telegraph.co.uk's users are now up 153% year on year as users from the US continue to grow in numbers.

The website draws just 6.33m or around 34% of its users from the UK. Like The Guardian, the Telegraph has a strong international following online, but The Guardian does also draw a larger percentage of its audience from the UK than the Telegraph. Just over 41% (7.76m) of The Guardian's audience came from the UK.

Edward Roussel, digital editor of TMG, said: "The Telegraph is a trusted brand for coverage of major global events, such as the credit crunch and the US election.

"The climax of the football season has also boosted our audience. Our strategy of combining text with video is delivering excellent results."

The former leader of the newspaper websites, Guardian.co.uk, fell 0.84% in April to 18.55m unique users. However, there was good news for The Guardian because this figure is still up by 22.25% on a year ago.

Mail Online, the combination of Dailymail.co.uk and MailonSunday.co.uk, is following closely in third place. The website's unique users rose by 0.38% in April to 18.04m, up 93% year on year.

However, the Mail has the lowest percentage of UK users. Just 30% or 5.42m of its users logged on from the UK in April.

Times Online, meanwhile, fell 4.21% to 15.41m unique users, but still remains in fourth place. The site's unique users are up 73% from April 2007 and it draws around 37% (5.64m) of these users from the UK.

The Sun's network of sites, which includes TheSun.co.uk, Page3.com and NewsoftheWorld.co.uk, remain in fifth position. The network's unique users rose by 2.01% in April to 14.07m, up 70.82% year on year.

Similarly to the Times Online, The Sun attracts around 39% or 5.53m of its users from the UK.

Mirror Group's network of websites, including Mirror.co.uk, SundayMirror.co.uk, People.co.uk, fell from March to April. The site, which released its first ABCe figure last month, dropped 2.87% to 4.28m unique users.

However, the majority (59%) of network's audience stems from the UK. Around 2.54m UK users logged onto the sites in April.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content