The Daily Telegraph has brokered a cross-media deal with
photographic specialist Jessops.
The centrepiece of the deal is a 16-page sponsored supplement called
Click!, to be published with The Sunday Telegraph on 14 May.
The supplement, which has a print run of 250,000, will be distributed in
Jessops’ 120 UK stores. Click! will also be published on the Telegraph’s
web portal Electronic Telegraph, which will carry banner advertising for
Aimed at amateur photographers, the tabloid supplement includes a spread
on six top British photographers and reviews of a range of photographic
The deal also involves a reader competition, which is sponsored by The
Sunday Telegraph, Jessops and the National Museum of Photography, Film
Prizes worth a total of pounds 200,000 are up for grabs, including
holidays, equipment and limited edition Fox Talbot prints. The winning
entries will appear in Electronic Telegraph’s Gallery section.
The advertising and sponsorship deal was structured by Dan Scott, who is
a member of The Daily Telegraph’s commercial development team. The
brand-building brief called for an educational, entertaining and
Head of commercial development Helen Slater commented on Click!: ’The
deal has been a long time coming. We have been speaking to Jessops for
years but the timing of this was just right.’
Telegraph display advertisement director Chris White-Smith told Media
Business: ’The deal is a good fit for both parties, providing interest
for our readers while giving Jessops a platform to reach its market.’