Telegraph spins off new venture to deal with online projects

The Telegraph Group has set up a a separate company to take care of its online activities and appointed its marketing director, Hugo Drayton, managing director of the new company.

The Telegraph Group has set up a a separate company to take care of

its online activities and appointed its marketing director, Hugo

Drayton, managing director of the new company.



Hollinger Telegraph New Media will develop e-commerce opportunities as

well as housing the Electronic Telegraph, which now has a network of 17

websites. It will also be responsible for Hollinger’s joint venture with

Boots, handbag.com, and the UK portal, UKMax.com. The Telegraph Group

will appoint a new marketing director early next year.



The creation of a separate company, which will file its own accounts,

will allow the newspaper group to grow and develop its presence within

the new-media sector. A flotation of the division has not been ruled

out.



Drayton said: ’One of the objectives of forming Hollinger Telegraph New

Media is that it could be prepared for a potential listing. Whether we

do so depends on Hollinger’s shareholders.’



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