It has created a daily business programme, called The Business Show, which will launch on Monday (5 March). The programme, which will run for between four and five minutes, will be available from lunchtime every day at telegraph.co.uk and will be presented by The Daily Telegraph city editor, Damian Reece.
British Airways will sponsor the programme from April. It will receive a package, which includes advertising in the Telegraph titles. The show will highlight the major business stories of the day, cover one story in depth and offer analysis of the financial markets.
Shaun Gregory, the director of new media at Telegraph Media Group, said: "The key here is that we are delivering our strategy with the ad community. The future is all about integrated sales and effectiveness for advertisers and profit for the media owner."
Telegraph Media Group is still in talks about joining potential bidders for the national digital multiplex, as it looks to launch a radio station (Campaign, 8 December).