Swedish telecommunications company Telenor's latest spot is defending the digital world.
Telenor is challenging negative perceptions about life online with a critical spot. The 60-second film explores different aspects of the online world, from influencers to dating apps to tablets in schools, in an attempt to change what people think about the social impact of screen time. While one digital cynic becomes a social influencer overnight, an app-using romantic swipes her future husband right down the aisle, in spite of her mum's wishes for her to find "someone real".
The work was written by Joel Lindblad, art directed by Isaac Bonnier and directed by Adam Hashemi through Bacon.