Teletext is ramping up its online presence with the aim of becoming
one of the UK’s biggest websites.
Following the relaunch of its holiday service on the web last month,
Teletext, which has a sales army of 60, will add news, features and
lifestyle sections to the site.
The content will be taken from the 24 Hours section of its analogue
service, which recently transferred from Channel 4 to ITV.
’We want to become one of the country’s top websites,’ said John Sage,
’Over the coming months we will be transferring all of our most
successful editorial content onto the web.’
The Teletext site generates its revenue from e-commerce, primarily
holiday bookings, as well as advertising. The company has more than 170
commercial staff and is recruiting for more sales staff.
The sales team works across Teletext’s portfolio, selling its analogue,
digital and cable services as well as the website.
Now that the site is gearing up to be one of the broadest general
interest services on the web, the ad sales department will compete for
advertisers with a range of lifestyle sites such as Lastminute.com,
Handbag.com and CharlotteStreet.com.
News features are expected to go online within a few weeks, while the
lifestyle content will appear this summer.
Telextext’s lifestyle editor Julie Tyers said users would have access to
at least two news features a day, as well as celebrity interviews,
columns, and articles on subjects like health and parenting.
The launch of the holiday service is backed by a pounds 3 million
advertising campaign handled by Manning Gottlieb Media.