St Luke’s unveils a new wave of Teletext TV commercials this week
as the data service publicises its local news pages, listings and
information on the general election.
Each ad opens with a plain black screen on to which some words are
printed, as though by old-style telex printers. The first line is a
question relating to an area of the UK.
Gary Bean, the head of marketing at Teletext, explained that the new ads
tap into the resentment people around the country feel about the way
London dominates in the provision of information.
Other spots will follow over the coming weeks, including one promoting
Teletext’s general election page which will show election news, results
The ads were written by Seyoan Vela and art directed by Colin
Media planning and buying is through Manning Gottlieb Media.