Temptations "catterbox" by Adam & Eve/DDB

Temptations, the pet-snack brand owned by Mars, is prototyping a collar that translates a cat's meow into English.

Adam & Eve/DDB worked with Acne to created the device, which can be fitted on a cat like a collar and has a microphone, speaker, Bluetooth and Wi-Fi. The 3D-printed collar is being prototyped in the US and New Zealand to gauge the public’s interest before any wider production is considered. At present, the collar is not available to the public. This is the first product to come out of The Temptations Lab, an R&D division devoted to pet-related gadgets, that Adam & Eve/DDB helped set up.

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