Temptations "catterbox" by Adam & Eve/DDB

Temptations, the pet-snack brand owned by Mars, is prototyping a collar that translates a cat's meow into English.

Adam & Eve/DDB worked with Acne to created the device, which can be fitted on a cat like a collar and has a microphone, speaker, Bluetooth and Wi-Fi. The 3D-printed collar is being prototyped in the US and New Zealand to gauge the public’s interest before any wider production is considered. At present, the collar is not available to the public. This is the first product to come out of The Temptations Lab, an R&D division devoted to pet-related gadgets, that Adam & Eve/DDB helped set up.

Credits

Client
Brand
Project
Chief creative officer
Executive creative directors
Copywriter
Art director
Agency producers
Business directors
Account director
Production company
Executive producer
Creative director (Acne R&D)
Producer (R&D)/digital
Research (Acne R&D)
Engineering (Acne R&D)
Sound engineer (Acne R&D)
Media agency
Production company
Executive producer
Producer (film)
Director
Post-production
Audio post-production

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