Temptations pushes pet treats with bizarre online campaign

Temptations, the Mars-owned pet care brand, is promoting its Snacky Mouse product with a surreal online film and a game on BuzzFeed's website.

Adam & Eve/DDB created the campaign, which broke online yesterday with a film, called "snacky mouse". The film features cats boxing a variety of ridiculous opponents as a Rocky-inspired soundtrack plays in the background.

The BuzzFeed game, meanwhile, puts the user in control of a cat that must punch falling objects while avoiding others, for as long as possible.

The campaign promotes Temptations’ Snacky Mouse product – a plastic mouse-shaped object that releases treats when it is struck

The online film was written by Frances Leach, art directed by Christopher Bowsher, and directed by Tim Hope through Passion Pictures.

This is not the first time that Temptations has used an off-the-wall approach to flog its products.

In 2014, Adam & Eve/DDB created an online film for brand that showed buff-looking people serving treats to their pets in a variety of athletic ways.