Temptations first came to Campaign’s attention in 2014 with an ad that featured people serving treats to their cats in an overblown, athletic fashion. The brand’s latest online campaign is equally ludicrous. The spot, by Adam & Eve/DDB, manipulates home videos of cats to make it look as if they are boxing historical and pop-culture opponents. It is backed by a BuzzFeed game, which lets users control a cat to punch falling objects. The film was written by Frances Leach, art directed by Christopher Bowsher and directed by Tim Hope through Passion.
Chief creative officer
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