The Tempus Group, parent of CIA Medianetwork, is launching a UK outpost of its digital media network, Outrider. It will rebrand Tempus's existing digital operation, MVi, as Outrider, which will then forge closer links with the group's other new-media subsidiary, Good Technology.
As part of the announcement, Tempus has increased its minority 20 per cent stake in Good Technology to a majority holding.
In the UK, Outrider will provide digital strategy and online media consultancy for clients including Direct Line, Nationwide, DHL, CGU Athletics, Odeon, Total Jobs and Ladbrokes bet.co.uk.
The network is already collaborating with CIA Medianetwork in North America, Western Europe and in the Asia Pacific regions.
Good Technology, a new-media creative agency with clients including Lloyds TSB, Audi and Whitbread, will continue to trade under its existing name, but in future will work much more closely with Outrider as part of an integrated service offer from MVi. Recently, the two collaborated on the launch of Athleticsnet.com.
Robert Norman, the chief executive of Outrider, said: "The formation of Outrider UK is the first significant step towards aligning our digital brands. The new organisation will help us develop the obvious synergies. Additionally, we will leverage relationships between our UK digital team and our capabilities in the USA, Europe and Asia Pacific."
The alignment of Tempus's digital operations in the UK mirrors recent moves by other international communications groups, including Snyder Communications, which formed Circle.com, and Interpublic, which formed Zentropy Partners.
David Stubley, the managing director of Outrider UK, said: "The strategic internet marketing skills of Outrider UK, aligned with the creative and digital solutions developed by Good Technology, creates a total internet marketing offering for our clients."