Ten things you need to know: new Milk Tray Man

Cadbury named a new Milk Tray Man, plus more advertising and media highlights this week

Ten things you need to know: new Milk Tray Man

1. New Milk Tray Man revealed
Cadbury, the Mondelez International brand, has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man. 

2. CP&B plots shopper arm
Crispin Porter & Bogusky London is opening a shopper and activation department after integrating Path Worldwide into the agency.

3. Peter Andre to host Heat show
Peter Andre, the reality-TV star, is to host a new show on Heat Radio called #reheat on Saturdays between noon and 2pm. 

4. Yahoo slashes workforce
Yahoo is laying off 1,700 – or 15 per cent – of its staff and has hinted at possibly selling parts of the business. Marissa Mayer, the chief executive, said Yahoo is looking at a "strategic plan".

5. BMB scoops shampoo brief
Church & Dwight, the US FMCG giant, has appointed BMB as the UK ad agency for its Batiste dry-shampoo brand.

6. Law steps up at AnalogFolk
Matt Law, the managing director at AnalogFolk, has taken on the new role of chief operating officer. He will be succeeded by Ete Davies, the agency’s head of delivery.

7. Global to launch new station
Global is launching a new radio station called Heart Extra with a breakfast show from Jamie Theakston and Emma Bunton. 

8. RateSetter retains Goodstuff
RateSetter, the peer-to-peer lender, has retained Goodstuff Communications as its UK media agency after a competitive pitch process.

9. AOL names commercial chief
AOL UK has named Gavin Johnson, Millennial Media’s UK vice-president of sales, as its commercial director. He replaces Stuart Flint.

10. Gocompare ad banned
Gocompare.com’s TV ad marking the return of the opera-singing brand mascot Gio Compario has been banned for a "misleading" claim about how many customers the company has served.