Ten Twitter facts on the social media giant's 10th birthday

As Twitter turns 10, Campaign takes a look at the most followed account, most retweeted tweet, and other key facts about the social media platform.

1. Most retweeted tweet

Ellen DeGeneres’ selfie, in which she corralled a pantheon of Hollywood A-Listers to pose for a photo, is the most retweeted tweet so far. At 3.3 million, it will may hold that title for a while yet and combines the fascination with celebrity culture with the modern fad of taking selfies.

2. Most followed person

Katy Perry, the American pop star and former wife of Russell Brand, is the most followed person on Twitter, with 84 million people choosing to see her tweet on their feed. Recent tweets include endorsements for Hillary Clinton’s presidential bid, links to Instagram posts, and worldly musings such as:

3. Most mentioned person

The most mentioned person on Twitter is Justin Bieber, the Canadian pop star, who has been tweeted nearly a billion times (943 million and counting).

4. Most tweeted emoji

The most tweeted emoji is affectionately called "tears of joy" and has been used 14.5 billion times. Expressing extreme emotion is very Twitterific.

5. Most geo-tagged city

The most geo-tagged city is Sao Paulo, with 638 million tags. The southeast Brazilian city is one of the world’s most populous cities, with well over 11 million people.

6. Most tweeted hashtag tradition

The most tweeted hashtag tradition is #FF, which means "Follow Friday" and is where users encourage each other to follow people, either because they are new to Twitter or have done something worthy of popularity.

7. Total likes

There are 250 billion tweets which have been liked in the last 10 years. It remains to be seen whether Twitter will follow Facebook and look to expand into "dislike" or "love" options for users.

8. TPM event record

The 2014 World Cup Final, the biggest sporting event in the world, garnered the most tweets per minute. There were a staggering 618,725 tweets within a single minute at one point – or 10,312 tweets per second.

9. Fastest to reach 1 million followers

It only took Caitlyn Jenner four hours and three minutes to reach one million followers on Twitter, the fastest person to achieve that milestone. In April 2015, the former decathlete known as Bruce Jenner came out as a trans woman, and explained she had struggled with her gender since her youth.

10. Number of times "love" shared on Twitter

The word "love" has been mentioned on Twitter 34.8 billion times.

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