Tena Men "focus" by Abbott Mead Vickers BBDO

Tena Men's smooth-as-silk spokesman, Stirling Gravitas, is back in his third campaign for the brand.

Abbott Mead Vickers BBDO created the spot, which claims Tena can help men focus without worrying about the distraction of urine leakage. To demonstrate the effectiveness of Tena Men’s protective shields, Gravitas is shown performing amazing feats despite overwhelming distractions. In one vignette, he completes a house of cards while a Godzilla-type monster tears apart a city. The work was written by Prabs Wignarajah, art directed by Jeremy Tribe and directed by Jeff Low through Biscuit Filmworks.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE