Tennent's Lager "The night bus" by Bright Signals

Tennent's Lager took Halloween revellers on the scariest ride of all: the night bus.

Many people will be familiar with the frights of that trip after a night out, but the brand created its own version with the Tennent’s Night Bus, which transported punters around Glasgow on 28 October. Streets were given temporary spooky names, such as Blood Bath Street and Arghoul Street, and riders were treated to stand-up comedy from Raymond Mearns. An accompanying video depicts the ghoulish characters that appear on the night bus. 

Credits

Street sign and night bus experiential
PR agency

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