Tequila wins brand development work from Thomas Cook

Tequila Payne Stracey has scooped a major piece of business from Thomas Cook to handle the travel company’s launch, Global Traveller Services.

Tequila Payne Stracey has scooped a major piece of business from

Thomas Cook to handle the travel company’s launch, Global Traveller

Services.



The agency has been appointed to act as strategic partner on the

business, helping to develop new products for the UK and international

markets.



Its brief will also cover both acquisition and retention activity for

Thomas Cook Insurance Direct.



Thomas Cook Global Traveller Services is an insurance product that

business and domestic travellers subscribe to on an annual basis. It

offers travellers a range of assistance services while they are abroad,

rather than waiting until they return to the UK to deal with problems

and queries.



’The service effectively holds your hand while you are travelling,’

David Payne, the joint chairman and chief executive of Tequila Payne

Stracey, explained. ’If anything goes wrong while you are away, they

will help you there and then.’



Among the agency’s responsibilities will be brand and new product

development, as well as planning and database work.



This is the first major win for Tequila Payne Stracey since it was

formed out of the merger of Tequila London and Payne Stracey last year

(Campaign, 27 November 1998). It has been estimated that the business

will be its third-biggest account, after Nissan and Rothmans.



Payne added: ’This is a real achievement for the agency. The Thomas Cook

business is a very substantial win and offers a fantastic opportunity to

tap the strength and depth we have acquired since the merger.’



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