This followed the piecemeal sell-off of its global operations, including Gameplay's UK retail business, which went for £1.
So why has Mr Bernstein been buying more than 4,000 more shares in the company? "We're in the process of stabilising the business and rebuilding it in some way,
he says. "We want to deliver shareholder value."
Bernstein admits there are no plans yet to do anything with the company.
And rightly so, Bernstein stresses, as buying shares in a company with such privileged information wouldn't be fair on other shareholders.
Bernstein's observance of the rules of business is clearly stated, but here's a thought: could Gameplay still manage to rise from the ashes? Terminator waits with bated breath.