TERMINATOR 2: Gameplay chief looks to take a share in its revival

Terminator was intrigued to hear Mark Bernstein, chief executive of games e-tailer Gameplay, has bought more shares in the company, given that the floated firm is now an empty shell waiting to house a company.

In November, chairman Mark Strachan revealed that the firm had suffered a pre-tax loss of £197.6 million for the 12 months to July 31 2001.

This followed the piecemeal sell-off of its global operations, including Gameplay's UK retail business, which went for £1.

So why has Mr Bernstein been buying more than 4,000 more shares in the company? "We're in the process of stabilising the business and rebuilding it in some way,

he says. "We want to deliver shareholder value."

Bernstein admits there are no plans yet to do anything with the company.

And rightly so, Bernstein stresses, as buying shares in a company with such privileged information wouldn't be fair on other shareholders.

Bernstein's observance of the rules of business is clearly stated, but here's a thought: could Gameplay still manage to rise from the ashes? Terminator waits with bated breath.

Topics

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content