Terrence Higgins Trust appoints agency to promote sexual health

LONDON - Terrence Higgins Trust, the HIV and sexual-health charity, has appointed G2 to develop a campaign promoting sexual health in the gay community.

Terrence Higgins Trust appoints agency to promote sexual health

G2, formerly known as Joshua G2, was appointed to the brief following a pitch against undisclosed agencies.

The charity, which has an association with the Department of Health, is looking to change the way it speaks to the gay community. G2 has been tasked with creating both on and offline activity, but with a heavy focus on a digital platform.

G2 will be carrying out research within the gay community, before implementing the marketing activity.

 

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content