Terri Westlake

Customer experience director

ASOS.com

ASOS is a marketing phenom­enon, and Westlake, who heads the online retailer’s brand and digital marketing and advertising – which includes content creation, communi­cations and CRM – is a growing force at the fast-fashion company. In her own words, she is firmly focused on "interpreting and harnessing technology to improve the customer proposition". The former Emap digital director has been at the forefront of building ASOS as a media brand in its own right. Having taken on the role of customer experience director in January this year, her influence there is on the rise.



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content