ABC figures due for release this Thursday will show national
newspapers' circulations reverberating from the effects of 11
September's terrorist outrages.
However, while some titles received huge circulation boosts, others have
seen sales unexpectedly stumble.
Publishers' estimates obtained by Campaign show the Daily Mail posting a
7.9 per cent year-on-year increase. In contrast, sales of the Daily
Express fell, despite the added interest aroused by Yvonne Ridley's
Sister title the Daily Star is now only 250,000 behind the Daily Express
after another big sales increase.
The quality broadsheet sector gained most from the crisis with all
titles recording year-on-year rises. The most significant winner is The
Guardian, which has covered the crisis with a unique anti-war slant. The
Observer also saw a rise, of 15 per cent to 515,000.
The biggest news story in memory could not prevent continued circulation
slides for the red tops. The Mirror's more extensive crisis coverage has
reduced its slippage to 1.5 per cent, while The Sun's year-on-year
decline is greater than last month's drop.
- Perspective, p11
PUBLISHERS' CIRCULATION ESTIMATES SEPTEMBER 2001
Estimate ABC ABC % Increased/
Sept 2001 Sept 2000 Aug 2001 decreased
Daily Express 979 1,047 963 -6.5
Daily Mail 2,588 2,399 2,426 +7.9
The Sun 3,566 3,756 3,601 -5.1
The Mirror 2,270 2,306 2,225 -1.5
Daily Star 732 652 639 +12.2
The Daily Telegraph 1,049 1,031 1,021 +1.8
The Times 755 731 710 +3.3
The Guardian 443 403 390 +9.9
The Independent 244 227 224 +7.5