Terror attacks boost broadsheets

ABC figures due for release this Thursday will show national

newspapers' circulations reverberating from the effects of 11

September's terrorist outrages.

However, while some titles received huge circulation boosts, others have

seen sales unexpectedly stumble.



Publishers' estimates obtained by Campaign show the Daily Mail posting a

7.9 per cent year-on-year increase. In contrast, sales of the Daily

Express fell, despite the added interest aroused by Yvonne Ridley's

ordeal.



Sister title the Daily Star is now only 250,000 behind the Daily Express

after another big sales increase.



The quality broadsheet sector gained most from the crisis with all

titles recording year-on-year rises. The most significant winner is The

Guardian, which has covered the crisis with a unique anti-war slant. The

Observer also saw a rise, of 15 per cent to 515,000.



The biggest news story in memory could not prevent continued circulation

slides for the red tops. The Mirror's more extensive crisis coverage has

reduced its slippage to 1.5 per cent, while The Sun's year-on-year

decline is greater than last month's drop.



- Perspective, p11



PUBLISHERS' CIRCULATION ESTIMATES SEPTEMBER 2001

Estimate ABC ABC % Increased/

Sept 2001 Sept 2000 Aug 2001 decreased

Daily Express 979 1,047 963 -6.5

Daily Mail 2,588 2,399 2,426 +7.9

The Sun 3,566 3,756 3,601 -5.1

The Mirror 2,270 2,306 2,225 -1.5

Daily Star 732 652 639 +12.2

The Daily Telegraph 1,049 1,031 1,021 +1.8

The Times 755 731 710 +3.3

The Guardian 443 403 390 +9.9

The Independent 244 227 224 +7.5



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