Tesco "Carl's 'All change' casserole" by BBH London

The latest chapter in Tesco's "Food love stories" campaign has caused quite the stir.

The story is a timely and heartwarming slice of modern family life, about a doting dad called Carl whose daughter Chloe declares she doesn’t "want to eat animals anymore." So he makes a twist on their favourite sausage casserole with the help of Tesco’s meat-free Plant Chef range. The ad triggered a backlash from farmers and vegan sceptics, leading to debates on national TV and articles from the likes of Janet Street-Porter, who wrote in MailOnline that it "leaves me feeling nauseous." It was created by Matt Crump and Gavin McReady. 

Credits

Brand
Head of campaign - food
Campaign manager
Creative team
Creative directors
Strategist
Strategy director
Group strategy director
Business lead
Senior account director
Account manager
Account director
Account executive
Agency producer
Production company
Director
Executive producer
Producer
Post production
Editing house
Lead music supervisor
Media agency