Tesco data arm Dunnhumby sees profits rise 71pc thanks to global expansion

LONDON - Dunnhumby, the data analytics arm owned by Tesco, saw profits rise 71pc last year thanks to continued expansion overseas, particularly in the US.

Dunnhumby: reputation forged on alliance with Tesco and its Clubcard
Dunnhumby: reputation forged on alliance with Tesco and its Clubcard

Turnover for the year to 28 February rose by 63pc to £170.4m, up from £104.5m last year, according to figures just filed at Companies House.

Dunnhumby's operating profit increased by 67pc to £40.8m, while pre-tax profit rose from £23.7m to £41.1m.

At the same time Dunnhumby, which is majority-owned by Tesco, boosted its workforce from 744 to 1,115 employees.

Edwina Dunn, chief executive of Dunnhumby, attributed the performance to expansion in the US, India and China, and to key personnel.

DunnhumbyUSA, headquartered in New York with offices in Cincinnati, Atlanta and Chicago, is a joint venture with US grocery giant Kroger Co.

Macy's is DunnhumbyUSA's exclusive department store client. FMCG clients in the US include Coca-Cola, General Mills, Kimberly-Clark, PepsiCo and Procter & Gamble.

"The biggest growth and biggest opportunity is now outside the UK," Dunn told Marketing Direct. "The US is enormous but we've also got a lot of opportunity for investment in India and China."

India was a particularly important hub for Dunnhumby, Dunn said.  The firm has 150 people working just outside Delhi.

Dunn also praised key executives, in particular Simon Hay, DunnhumbyUSA's CEO and Mick Yates, who is responsible for global business development at Dunnhumby, for their role in boosting the firm's profits.

The partnership with Tesco in the UK is "still a very strong association," Dunn said. Dunnhumby first started working with Tesco in 1995 on its Clubcard.

"Tesco has really allowed us to go out and make the most of what we've got with other retailers," Dunn said. "They've been good investors in the business. [But] it's not so much their money - we don't need capital investment particularly - it's the fact that they give us the credibility around the world. They're probably the best case study in the world."



Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content