Tesco "Even more prices that take you back" by BBH London

The latest spot in Tesco's 100th anniversary campaign stars presenter Anneka Rice and stop-motion animated clay characters Morph and Chas.

It opens with footage of 1980s TV programme Challenge Anneka that makes it seem as if Rice’s signature dash out of a helicopter is towards a Tesco superstore. Morph and Chas, who were popularised on children’s art shows from the 1970s, appear on a supermarket shelf. The work was created by Chloe Stephenson and Charlie Pendarves, and directed by John Sunter through MPC Creative. 

Credits

Creative directors
Head of art, Tesco
Strategy director
Group strategy director
Business lead
Account director
Senior account manager
Social account director
Producer
Assistant producer
Production company
Director
Executive producer
Animation production
Producer
Post production
MPC
Talent clearance
Footage licensing
Art producer
Production assistant
Editor

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