Tesco "Everyone's welcome" by Bartle Bogle Hegarty

Everyone does Christmas differently, and Tesco highlights this through the heart of the festive meal - turkey.

The retailer is airing five holiday ads by BBH London, along with providing tips for customers during the season. It will donate £1 for every fresh turkey bought in-store or online to charities FareShare and The Trussell Trust. The work was written by Lambros Charalambous, art directed by Felipe Guimaraes and directed by Guy Shelmerdine through Smuggler.