Tesco explores hands-free shopping with Google Glass app

Tesco has launched a Google Glass app, allowing shoppers who have forked out £990 for the headset to see nutritional information or add groceries to their online basket.

Tesco: seeing a future in Google Glass
Tesco: seeing a future in Google Glass

Created by the supermarket's R&D arm, Tesco Labs, the Tesco Groceries app is available this week and allows headset wearers either to scan any Tesco groceries in their home, or search for products by voice, to bring up nutritional information.

For example, a wearer could say: "OK Glass, find a product...cheese" to bring up information and buying options, according to innovation engineer Pablo Coberly.

Tesco also appears to be exploring the use of wearables during the online shopping process, with Glass owners able to add searched items to their online shopping basket. 

The retailer hasn't managed to integrate its entire e-commerce and payment system with Google Glass however, since wearers will have to return to the Tesco mobile or apps to complete the checkout. 

Coberly said this was "just the beginning of the journey" for Google Glass and Tesco.

He said: "We are keen to discover how we can take Glass further, how we can improve the experience for customers and what [customers'] thoughts on Glass and other wearables are."

Read next

10 tech themes brands must be ready for in 2015

15 ways to embrace change in 2015

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content