Tesco has relaunched its "Finest" premium-food range with a TV ad about smoked haddock. Wieden & Kennedy London created the spot, which features a haddock-smoking business run by three generations of the same family and ends with the line: "Made by passionate people." It was written by Al Merry, art directed by Ben Everitt and directed by Kim Gehrig through Somesuch & Co.
Agency executive producer
Director of photography
Music and sound companies
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