Tesco gets edgy with urban dancing to promote F&F range

Interpretative, street and hip-hop are among the dance styles used in a TV ad promoting Tesco's F&F Autumn/Winter collection of men's and women's fashion.

The 40-second ad features dancers Wolfgang Mwanje and Emma Atkins, who "bring the collection to life" dancing to DJ Ben Pearce’s hit "What I Might Do". More than 100 dancers were auditioned for the campaign.

Client: Tesco

Brand: F&F

Agency: Warl


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