Tesco "However you do Christmas" by BBH London

You may opt out of Yorkshire puddings, you may prefer goose over turkey, you may stay in or go out.

However you do Christmas, Tesco wants you to know you are welcome. Like last year, the supermarket has created a montage of Christmas Day scenes with characters sharing their traditions. It’s not a big-budget entertainment film like retail Christmas ads of old, but there is sweetness in the quiet portraits capturing the country’s diversity.

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