Tesco Mobile "the call" by Jam

Tesco has released an online ad as part of a campaign to push its mobile phone service. Jam created the work, which builds on TV spots by Wieden & Kennedy. In the latest spot, five competition winners turn up to collect a free phone, only to be told that one of them could win an exotic holiday by convincing a friend over the phone to ditch their mobile provider in favour of a Tesco contract. The work, which can be viewed on YouTube, was created by Ben da Costa, James Fernandes and James Greening, and directed by Sonja Phillips through Andsome Films.