The latest chapter in Tesco's "Food love stories" campaign is a special story about continuing to celebrate food and family despite the Covid-19 lockdown.
Thanks to a video-calling app, one family comes together virtually to learn how to cook Nan’s famous Easter lamb, staying connected as they each attempt the dish in their own homes. As online searches for recipes have risen dramatically during the pandemic, Tesco reflects the creative ways that people are still sharing mealtimes together.
BBH used the same video-call technology to make the ad, remotely filming, directing and reviewing it in just four days. It was created by Ben Edwards and Guy Hobbs, and directed by Jon E Price through Black Sheep Studios.