Tesco offers 'try before you buy' to promote own brand food

Tesco has rolled out a limited 'try before you buy' concept to enable customers to taste its own brand fare before choosing which to buy.

Tesco: customers can try own brand products before purchase
Tesco: customers can try own brand products before purchase

The trial, which will take place in six stores, is designed to make it easier for customers to "purchase [Tesco's products] with confidence", a spokesperson said.

'Try before you buy' will be available on all 'food to go' items only for all own brand Tesco goods, excluding alcohol. The trial is running over a variety of store formats. Items such as cakes, salads, sandwiches and fresh produce will be included in the campaign.

The concept will be promoted with in store marketing and point of sale, with colleagues able to open packs for customers to try, Marketing understands.

The move is designed to promote the quality of Tesco's own label offering and appears to tackle quality perception of own brand versus branded goods.

A Tesco spokesperson, said, "We’re really proud of our products and we want to make it easier for customers to purchase them with confidence, so we’re trialling a ‘try before you buy’ scheme in a limited number of stores. 

"We’ll be listening to customer feedback throughout the trial".

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content