Tesco to open pop-up wine bar in Soho

Supermarket giant Tesco will launch a pop-up wine bar in London's Soho this summer as a way of showcasing the quality of its wine range.

Supermarket chain Tesco is to open pop-up wine bar in Soho, London
Supermarket chain Tesco is to open pop-up wine bar in Soho, London
Located at 147 Wardour Street, the bar will be open from 2-13 August, offering samples of the supermarket’s entire list of 70 Tesco Finest wines by the glass, as well as serving a series of ‘wine flights’, comprising three glasses for wine lovers to unearth a new favourite variety.

Experts, wine buyers and Tesco’s very own master of wine James Davis, will be on hand to answer questions and provide advice on how to pick the right wines.

Entry to the pop-up will be free and no bookings will be necessary, with spaces allocated on a first-come-first-serve basis. Elisabetta Farroni, senior brand manager at Tesco, said: "Showcasing the range through a pop-up wine bar is the perfect way to demonstrate the high quality of our wines directly to the public."

Comment below to let us know what you think.

For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now