Tesco "Star Wars Weekend" by Bartle Bogle Hegarty

Star Wars brings to mind Jedi knights, droids and now, thanks to Tesco, vegetables.

The new campaign from Bartle Bogle Hegarty promotes the Star Wars weekend at Tesco, launched across social media and the national press with posters featuring little and large carrots, sweetcorn and tomatoes, along with the words "I am your father" (referencing a scene in The Empire Strikes Back). The work was created by Helena Delgado and Madelien Scholten, and photographed by Colin Campbell. Tesco’s Star Wars Weekend ran at its Extra stores over the weekend. Star Wars: The Force Awakens opens in cinemas on Thursday 17 December.