Tesco targets Guitar Hero gamers with real instruments

LONDON - Tesco is aiming to capitalise on the popularity of music-themed video games like Guitar Hero by selling real instruments in its stores.

Tesco
Tesco

The retailer will begin selling electric guitars, keyboards and acoustic guitars in 28 of its Tesco Extra stores in the build-up to Christmas. The range will roll out to other stores if it proves successful.

A Tesco spokesman said it hopes to target ‘would-be rock stars' that enjoy Guitar Hero and want to try playing a real instrument.

Separately, the supermarket giant has launched a price war against Apple's iTunes by offering X Factor winner Joe McElderry's debut single, The Climb, on its website for 29p.

Tesco traditionally offers download singles for between 67p and 87p.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content