Tesco "The power to lower prices" by BBH London

Tesco promotes its expanded loyalty programme with three fantastical ads that dramatise the "superpowers" that come to Clubcard holders.

In the debut spot, a woman called Gillian is unassumingly wandering the aisles of a Tesco shop when she realises her loyalty card holds greater powers. It suddenly morphs into a magic wand that lowers the prices of products in store, as well as allowing her to fly and cast spells. The campaign will span TV, out of home, print, radio, social and digital.

It was created by Marc Rayson and Callum Prior, and directed by Dom & Nic through Outsider.


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