Tesco "The power to lower prices" by BBH London

Tesco promotes its expanded loyalty programme with three fantastical ads that dramatise the "superpowers" that come to Clubcard holders.

In the debut spot, a woman called Gillian is unassumingly wandering the aisles of a Tesco shop when she realises her loyalty card holds greater powers. It suddenly morphs into a magic wand that lowers the prices of products in store, as well as allowing her to fly and cast spells. The campaign will span TV, out of home, print, radio, social and digital.

It was created by Marc Rayson and Callum Prior, and directed by Dom & Nic through Outsider.

Credits

Brand
Group marketing communications director
Head of value, membership and loyalty
Campaign manager
Campaign assistant
Creative team
Creative director
Strategist
Strategy director
Business lead
Account executive
Account manager
Account directors
Film producer
Assistant producer
Production company
Producer
Editor/Editing house
Lead music supervisor
VFX production
VFX executive producer
VFX post production producer
VFX creative director
2D lead artist
3D lead artist
Print credits
Creative director
Producer
Assistant producer
Typographer
Media agency
Social credits
Account manager
Account director