Tesco uses Clubcard data to target emails

LONDON - Tesco is using Clubcard data to target shoppers via email marketing for the first time.

Tesco Clubcard
Tesco Clubcard

The supermarket has started to send out personalised emails to back the £150m relaunch of the Clubcard loyalty scheme. The activity is intended to drive sales.

Sent from Tesco's email marketing company, Epsilon International, the emails include a personalised message and the value of the recipient's unused Clubcard vouchers. They feature a prompt to redeem old vouchers or call a helpline to have them reissued.

The emails aim to drive shoppers to departments relevant to them. They also promote Tesco's current offer to double the value of Clubcard vouchers on certain ranges.

 

 

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content