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Traditional approaches to publishing lock content into inflexible delivery types, making repurposing expensive and labor intensive. Copying and pasting information from one format to another or relying on expensive conversions between formats can serve as a stopgap measure, but your content escapes one prison to end up in another.

XML is the key to free your information once and for all from proprietary content prisons, enabling you to rapidly adapt to the demands of digital publishing. In this session, Christopher Hill will provide an overview of XML, discuss its importance to today's publishers, and give tips on using XML to liberate your content once and for all.

This topic is for editors, managers and technical teams who want to know more about how XML impacts their workflow and how to make XML a competitive advantage. You will learn:

why XML should be a key element of your publishing strategy
how software can use XML as the groundwork for content deliverables
what pitfalls you should avoid in moving content to XML
how successful publishers are using XML as a strategic asset rather than yet another liability



Christopher Hills
Graduated from the University of Wyoming with a degree in mathematics and minors in computer science and psychology, Christopher has held a variety of positions over the last ten years focusing on the management and delivery of content electronically. He is experienced in a wide range of content management solutions and has a background in programming, having written and taught courses on XML and other technologies. Over the last ten years he has spoken at a variety of conferences on content management, electronic publishing, XML, search technologies, taxonomies,and optimizing content supply chains. He was technical lead on a different Web sites for a Seattle-based marketing agency, has lead the deployment of technical publishing systems, and now assists publishers in maximizing the value and exposure of the content they produce using the latest content management technologies 

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