Testicular cancer awareness campaign launches comedy show

Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.

  • Ricky Gervais

    Ricky Gervais

  • Hugh Jackman and friends

    Hugh Jackman and friends

  • Jamie Oliver

    Jamie Oliver

  • Jack Whitehall and Alan Carr

    Jack Whitehall and Alan Carr

  • 5 Seconds of Summer

    5 Seconds of Summer

of

The show launching tonight on Channel 4 at 11pm and hosted by comedian, Jack Whitehall, will feature surprise comedy pairings, awkward conversations and numerous challenges, all encouraging the nation to "feel nuts".

It was inspired by a social movement instigated by Check One Two, in partnership with digital agency Jam.

The social media campaign, Check One Two, uses the hashtag #FeelingNuts and asks men to take to social media to grab their balls and nominate others to do the same on Facebook and Twitter.

Celebrities including Hugh Jackman, Ricky Gervais, Jamie Oliver and 5 Seconds of Summer have all taken to ‘feeling their nuts’ to raise awareness of the cause.

Founded by brothers Simon and Andrew Salter, Check One Two uses humour to raise awareness of testicular cancer and educate men and the women in their lives about how to check themselves for any symptoms.

Simon McEvoy, planning director at Jam, said: "It’s been a total privilege to work alongside the Check One Two team and be a part of something so inspiring. We’re delighted that #FeelingNuts has gained so much traction already and can’t wait to build on our success.

"It’s a great example of how you can build momentum and change behaviour using social media, but also how online movements are influencing more traditional media formats."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content