Tetley "Awesome Woman" by Creature

We all need a cuppa to help us unwind after a tough day – even superheroes.

In a new TV ad promoting Tetley’s Super Tea range, Awesome Woman gets back on track with a cup of tea containing added vitamin B6.

The spot was created by Laura Muse at Creature of London, and directed by Casper Kelly through Iconoclast. It is the brand’s biggest-ever non-black tea marketing campaign, and will include cinema, video-on-demand, outdoor, print and digital elements.

Credits

Senior brand manager, Tetley
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Creative
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Director of photography
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