As Tetley enters the squash category, the brand brings together fruity characters with a scientist to demonstrate how fruit is made smarter with added vitamins.
Tetley, known for its tea, has introduced three new flavours of fruit squash. A TV ad by Creature mixes 2D and 3D animation with live action, introducing a playpen of fruits behaving in the style of ‘90s cartoons – whacky, silly and excited. The fruits then become cultured, witty and much smarter after going through the "Vitamiser." The work was created by Tori Fannon and Laura Muse and directed by Dan & Jason through Hornet.