Until Friday 4 October, 13 performance poets will appear at major stations across the network, where they will recite verse about problems such as littering and holding open Tube train doors.
The initiative is timed to coincide with National Poetry Day on 3 October. The campaign will also include a short animated film displayed on digital screens at Tube stations and on the TfL YouTube page.
Brand: Transport for London
Campaign: Travel Better London
Client: Miranda Leedham, head of marketing operations
Agency: M&C Saatchi